Top 5 Ultracasual Games in the UK - Q1 2022

In Q1 2022, the ultracasual gaming market in the United Kingdom saw significant activity, with the top 5 games showcasing varying trends in downloads, revenue, and active users. Here's a closer look at their performance.

Fill The Fridge by Rollic Games demonstrated a strong presence in the UK market. Weekly downloads saw a significant rise, starting from 1.5K in the first week of February and peaking at 207.8K in early March. Revenue also showed an upward trend, with earnings reaching approximately $5.6K during the week of March 7. Active users increased consistently, culminating in 402.8K by the end of March.

Sponge Art from CASUAL AZUR GAMES experienced a more modest performance. Downloads fluctuated, starting at 10.8K in early February and ending at around 7.3K by late March. Active users remained relatively stable, ranging from 43.4K to 36.4K throughout the quarter. Revenue was minimal, with a peak of $24 in the week of January 31.

Cut Grass by Beakbestow had a declining trend in downloads, starting from 14.5K in early February and dropping to 4.7K by the end of March. Active users followed a similar pattern, decreasing from 53.3K to 43.3K over the same period. Revenue data was not available for this app.

AMAZE! from CrazyLabs LTD showed varied performance metrics. Downloads fluctuated, with a notable increase to 17.9K in the last week of March. Active users saw a decline from 78.8K in early February to 72.3K by the end of March. The app's revenue peaked at $177 in the week of March 21.

Acrylic Nails!, another title from CrazyLabs LTD, had a steady presence. Downloads started at 12.8K in early February and ended at 11.3K in late March. Active users showed a gradual decrease, from 48.2K to 38.9K over the quarter. Weekly revenue was consistent but modest, peaking at $266 in the week of January 31.

For more detailed insights and trends, visit Sensor Tower.